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Deodorant Market

Published Date: December, 2022
No of Pages: 164
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1. Market Development for Deodorants
In the upcoming years, the deodorant market is anticipated to expand rapidly. The expanding population and greater awareness of the value of personal cleanliness are the primary factors driving this growth. Additionally, it is anticipated that changing consumer lifestyles and increased disposable incomes will support the expansion of the deodorant market.

The deodorant market can be divided into segments based on product type, medium of distribution, and geographic location. The deodorant market can be divided into roll-on, spray, stick, and cream categories based on product type. During the projection period, the roll-on sector is anticipated to develop at the highest CAGR. This is due to the fact that roll-on deodorants are simple to use and offer all-day body odour control.

The deodorant market can be divided into offline and online channels based on the method of distribution. During the forecast period, a greater CAGR is anticipated for the offline segment. This is so that customers have the chance to touch and feel the product before making a purchase through an offline channel.

During the projected period, the deodorant market in Asia-Pacific is anticipated to develop at the greatest CAGR. This can be due to the region’s expanding population and greater awareness of personal cleanliness. Additionally, it is anticipated that changing consumer lifestyles and rising disposable incomes will support the expansion of the deodorant market in Asia-Pacific.

Unilever (UK), Procter & Gamble (US), L’Oréal (France), Henkel (Germany), and Reckitt Benckiser are a few of the major companies in the deodorant market (UK).

2. Deodorant Market Challenges No. 2 Deodorant Market: Market Challenges

With numerous brands and products available, the deodorant market is very competitive. Customers may find it challenging to select the best product for their requirements as a result, and this may also cause confusion and irritation.

The deodorant market faces the following major obstacles:

competition, no. 1

The deodorant market is quite competitive, as was already mentioned. Customers may find it challenging to select the ideal solution for their needs due to the wide variety of brands and products offered.

2. Perplexity

With so many brands and goods to choose from, it can be challenging for customers to distinguish between them. Confusion and frustration may result from this.

3. Insufficient shelf space

Due to the abundance of goods, retailers have a limited number of deodorant shelves.Because of this, it may be challenging for new or specialised items to reach consumers.

4. Costing

Depending on the brand, chemicals, and packaging, deodorants can cost quite a bit of money. Customers may find it challenging to compare products and select the best option for their needs and budget as a result.

5. Environment-related issues

Concerns regarding the effects of deodorants on the environment are mounting. Some of them have unwholesome components that might contaminate the air and water, and their throwaway packaging may wind up in a landfill.

The deodorant market is still big and expanding despite these obstacles. In this cutthroat environment, firms can still prosper with the proper marketing and product placement.

3. Market Trends for Deodorants
From 2019 to 2024, the deodorant market is anticipated to expand at a CAGR of 4.3%.

The worldwide deodorant market’s current state and future growth prospects are covered in the report for the years 2019 to 2024. The report takes the money made from deodorant sales into account when calculating the market size.

Based on region, the market is segmented into the following groups:

North America

• APAC

• EMEA

Deodorant Market in the World: Market Trends

• A rise in the popularity of natural and organic deodorants

• A growing understanding of the value of personal grooming

• See our study for a comprehensive, exhaustive list.

Deodorant Market Challenges Worldwide

• Strict guidelines

• The availability of fake goods

• See our study for a comprehensive, exhaustive list.

Deodorant Market in the World: Market Drivers

• Growing interest in deodorants with many advantages

• An increase in available funds

• See our study for a comprehensive, exhaustive list.

Important Suppliers

In Henkel

• L’Oréal

The following companies:

Re: Unilever

Additional Notable Vendors

The Beiersdorf

• Coty

• Personal Care by Edgewell

Products from Godrej Consumer

• Kao

Kimberly Clark

• LG Household and Health Care

Nature & Co.

The Shiseido

The Estée Lauder Group

Japanese Future Style

Market Environment

The ecosystem of the market

• Features of the Marketplace

• Market segmentation analysis

Markets and Size

• Defining the market

• 2018 market sizing

• 2018–2024 market size and forecast

Five Forces Analysis

• The buying power of consumers

• Supplier bargaining power

• The risk of new competitors

• Threat of replacements

Threat of conflict

Market Situation

• Industry Trends

• Industry drivers

• Difficulties in the Market

Market

4. Impact of the deodorant market in COVID-19
The global deodorant market has been significantly impacted by the coronavirus disease outbreak (COVID-19). The pandemic is anticipated to cause a fall in demand for the industry in 2020.

The COVID-19 pandemic is anticipated to have a substantial effect on the deodorant market. The pandemic is anticipated to cause a fall in demand for the industry in 2020. Due to the epidemic, many consumers are choosing to buy less expensive products, which has led to a decline in demand. Additionally, the market has been negatively impacted by the closing of numerous retail stores.

As the global economy begins to recover from the epidemic in 2021, the market is expected to rebound. By the end of 2021, the market is projected to be worth US$5.5 billion. The market is anticipated to expand at a CAGR of 5.5% over the anticipated time frame (2021–2026).

The COVID-19 pandemic is anticipated to have the greatest impact on the Asia-Pacific region, with a 7.5% reduction in demand in 2020. With a CAGR of 6.0% throughout the forecast period, the region is anticipated to recover in 2021.

In 2020, it is predicted that demand will decrease by 5.0% in the region of Europe, the Middle East, and Africa (EMEA). With a CAGR of 5.5% over the forecast period, the region is anticipated to recover in 2021.

In 2020, a 4.0% fall in demand is anticipated in the North American region. With a CAGR of 5.0% throughout the forecast period, the region is anticipated to recover in 2021.

In 2020, a 3.5% fall in demand is anticipated in the Latin American region. With a CAGR of 5.0% throughout the forecast period, the region is anticipated to recover in 2021.

5. Market Trends in the Deodorant Industry
The demand for deodorant is increasing globally, and major market participants are responding by developing new products and broadening their product lines. Here are the top five recent changes in the deodorant industry:

1. New Dry Spray Deodorant from Unilever

Under its Dove brand, Unilever, one of the top manufacturers of consumer goods, has introduced a new dry spray deodorant. The product claims to be gentle on skin and to provide 48 hours of perspiration and odour prevention.

2. Nivea Introduces a Line of Natural Deodorants

A new line of natural deodorants has been introduced by Nivea, another top consumer goods brand. The goods are believed to be gentle on skin and free of harsh chemicals like aluminium.

3. A Dry Spray Version of Old Spice Deodorant is Now Available.

The well-known male deodorant company Old Spice has introduced a new dry spray variant of its product. The spray comes in a variety of scents and is advertised as offering 48-hour odour prevention.

4. The release of a new clinical strength formula by Secret Deodorant

Secret, a well-known female deodorant brand, has introduced a new therapeutic strength composition. The solution comes in a variety of scents and is advertised as offering 48-hour odour prevention.

5. Degree Deodorant Announces the Release of a New MotionSense Formula

Degree, a well-known male deodorant brand, has introduced a new MotionSense formulation. The product, which comes in a number of scents, is advertised as offering long-lasting odour prevention.

6. Market Analysis for Deodorant
There are many products available to consumers in the highly competitive deodorant market. It’s critical to comprehend the various deodorant varieties and their advantages in order to choose a product with knowledge.

The most common kind of deodorant, antiperspirants, stop sweating by inhibiting sweat glands. Although it may be a good strategy to reduce sweating, some people find that it can also irritate their skin.

On the other hand, deodorants cover up the smell of sweat rather than preventing it. They typically include components that help mask the smell of sweat, such as baking soda or fragrant oils.

There are also natural deodorants on the market that work to reduce sweating and odour by using components like shea butter or coconut oil. In comparison to conventional deodorants, these products frequently smell better and are less likely to irritate the skin.

It’s crucial to take your own requirements and tastes into account when selecting a deodorant. The best solution may be an antiperspirant if excessive perspiration is a concern. A deodorant would be a better option if odour is your primary issue. And a natural deodorant may be your best bet if you want to prevent any skin rashes.

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