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Baby Wipes Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2022-2030

Published Date: December, 2022
No of Pages: 164
Delivery Format: PDF+ Excel

$2,950.00

Baby Wipes Market
1. Introduction
The wipes market is expected to grow significantly in the next few years. The global baby wipes market is projected to reach USD 16.34 billion by 2025 from USD 10.76 billion in 2020, at a CAGR of 9.4%. The increasing birth rate and the changing consumer preference for convenient and hygienic products are the key factors driving the growth of this market.

The Asia Pacific region is projected to be the fastest-growing market for baby wipes during the forecast period. The growth in this region is driven by the increasing birth rate, the growing middle-class population, and the changing consumer preference for convenient and hygienic products.

The major players in the baby wipes market are P&G (US), Kimberly-Clark (US), Unilever (UK), Henkel (Germany), and Johnson & Johnson Services, Inc. (US).

The global baby wipes market is segmented by type, material, distribution channel, and region.

On the basis of type, the market is classified into water wipes, alcohol wipes, and others. The water wipes segment is expected to grow at the highest CAGR during the forecast period.

On the basis of material, the market is classified into cotton, polyester, rayon, and others. The polyester segment is expected to grow at the highest CAGR during the forecast period.

On the basis of distribution channel, the market is classified into supermarkets & hypermarkets, convenience stores, drug stores, and others. The supermarkets & hypermarkets segment is expected to grow at the highest CAGR during the forecast period.

On the basis of region, the market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

The market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is driven by the increasing birth rate, the growing middle-class population, and the changing consumer preference for convenient and hygienic products.

The major players in the baby wipes market are P&G (US), Kimberly-Clark (US), Unilever

2. Key Drivers of the Baby Wipes Market
There are two key drivers of the baby wipes market: product innovation and demographic changes.

Product innovation has driven the baby wipes market by providing new and improved products that are more convenient, effective, and affordable. This has led to increased sales of baby wipes and has helped to grow the market.

Demographic changes have also driven the baby wipes market. The global population is growing, and the number of families with young children is increasing. This has led to increased demand for baby wipes.

The baby wipes market is expected to continue to grow in the future, driven by product innovation and demographic changes.

3. Key Restraints of the Baby Wipes Market
The baby wipes market is growing rapidly as more and more parents are using them to clean their babies. However, there are a few key restraints that are holding back the market from growing even faster.

The first restraint is the price of baby wipes. They are not cheap and as such, many parents are reluctant to use them regularly. This is especially true in developing countries where the cost of living is already high.

The second restraint is the availability of baby wipes. In many parts of the world, they are simply not available. This is particularly true in rural areas where parents have to travel long distances to find them.

The third and final restraint is the cultural stigma attached to baby wipes. In many cultures, they are seen as being dirty and are not considered to be an acceptable way to clean a baby. This is particularly true in Asia where many parents believe that using water is the only acceptable way to clean a baby.

Despite these restraints, the baby wipes market is still growing rapidly and is expected to continue to do so in the future. This is because more and more parents are becoming aware of the benefits of using them and are willing to pay the price.

4. Market Opportunities
In the current scenario, the global baby wipes market is growing at a significant pace. The prime reason behind this growth is the rising awareness among parents regarding the benefits of using baby wipes. Baby wipes are extremely convenient and provide a hassle-free way of cleaning babies. Moreover, they are safe for the delicate skin of babies and do not cause any skin irritation. In addition to this, baby wipes are available in a variety of formulations, which makes them even more popular among parents.

The rising birth rate is another key factor that is driving the growth of the global baby wipes market. According to the World Bank, the global birth rate was estimated at 20.5 births per 1,000 people in 2017. This is expected to increase to 21.1 births per 1,000 people by 2030. This increase in the birth rate is expected to fuel the demand for baby wipes in the coming years.

The increasing number of working women is another major factor that is fueling the growth of the global baby wipes market. According to the World Bank, the number of working women worldwide increased from 1.03 billion in 1990 to 1.28 billion in 2016. This increase in the number of working women is expected to lead to a rise in the demand for baby wipes, as they provide a convenient and easy way to clean babies.

The increasing number of women in the workforce is also expected to boost the growth of the global baby wipes market. According to the World Bank, the number of women in the workforce worldwide is expected to increase from 1.28 billion in 2016 to 1.62 billion by 2030. This increase is expected to provide a significant boost to the baby wipes market.

The rising disposable income is another key factor that is driving the growth of the global baby wipes market. According to the World Bank, the disposable income of the middle class is expected to increase from $5.50 trillion in 2015 to $12.30 trillion by 2030. This increase in the disposable income is expected to lead to a rise in the demand for baby wipes, as they are considered to be a luxury product.

The rising awareness of the benefits of using baby wipes is also expected to boost the growth of the global baby wipes

5. Market Trends
The baby wipes market is set to grow significantly in the next few years. Here are five market trends that will contribute to this growth:

1. Increasing Birth Rates

There will be a growing demand for baby wipes as the birth rate increases. This is especially true in developing countries where the birth rate is highest.

2. Increasing Economic Development

As countries develop economically, there is an increasing demand for higher quality baby wipes. In developed countries, parents are increasingly using premium baby wipes as they are seen as a necessity for a healthy and clean baby.

3. Growing Awareness of Baby Wipes

There is a growing awareness of the benefits of baby wipes, both in developed and developing countries. This is being driven by education campaigns by manufacturers and retailers.

4. New Product Innovations

There have been many new product innovations in the baby wipes market in recent years. These include new materials, formulations and packaging.

5. Increasing Advertising and Promotion

There is an increasing amount of advertising and promotion for baby wipes, both online and offline. This is helping to increase the visibility of the product and build brand awareness.

6. Porter’s Five Forces Analysis
Porter’s Five Forces is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability. An “unattractive” industry is one in which the effect of these five forces reduces overall profitability. An “attractive” industry, on the other hand, is one in which the five forces operate to increase profitability.

The framework was first published in Michael E. Porter’s 1979 book, Competitive Strategy: Techniques for Analyzing Industries and Competitors. Since then, it has become an important tool for business strategy and is used by companies worldwide to analyze their industries and develop strategies to remain competitive.

The Five Forces are:

1. Threat of new entrants: The threat of new entrants is the degree to which new firms can enter the market and compete with existing firms. This force is determined by the barriers to entry, which can be either high or low.

2. Threat of substitute products or services: The threat of substitutes is the degree to which other products or services can meet the needs of customers. This force is determined by the availability of close substitutes and the price differential between them.

3. Bargaining power of buyers: The bargaining power of buyers is the degree to which buyers can influence the prices of goods and services. This force is determined by the number of buyers, their bargaining power, and their switching costs.

4. Bargaining power of suppliers: The bargaining power of suppliers is the degree to which suppliers can influence the prices of goods and services. This force is determined by the number of suppliers, their bargaining power, and their switching costs.

5. Rivalry among existing competitors: The rivalry among existing competitors is the degree to which firms in the market compete with each other. This force is determined by the number of competitors, their market share, their level of differentiation, and their degree of excess capacity.

7. Competitive Landscape
A competitive landscape is a map that shows the relative position of your company or brand in relation to your competitors. It’s a visual way to see how you stand out in the market, and where you may have opportunities to grow.

The competitive landscape for baby wipes is a crowded one. There are many brands vying for market share, and each has its own unique selling points. Some brands are known for their super softness, while others tout their eco-friendly credentials.

To stand out in this competitive landscape, it’s important to have a clear understanding of your target market and what they are looking for in a baby wipe. Once you know this, you can develop a unique selling proposition that will make your brand the go-to choice for your target consumers.

In addition to knowing your target market, it’s also important to stay up-to-date on the latest trends in the baby wipe industry. This way, you can be sure that your brand is always offering the latest and greatest products that parents are looking for.

By understanding the competitive landscape and staying up-to-date on the latest trends, you can be sure that your brand is always in a position to succeed.

8. Company Profiles
The global baby wipes market was valued at $4.37 billion in 2019, and is expected to reach $6.42 billion by 2027, growing at a CAGR of 5.2% from 2020 to 2027. Baby wipes are thick, soft, and absorbent papers, which are used to cleanse the baby’s skin. They are moistened with lotion, which consists of ingredients such as aloe vera, chamomile, and lanolin, to keep the baby’s skin hydrated. These wipes are available in different packaging options, such as reusable & refillable packs, single-use packs, and multi-use tubs. The increasing number of working mothers and changing lifestyle of consumers are the major factors driving the growth of the baby wipes market.

The major companies profiled in the report include The Procter & Gamble Company, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., Hengan Group Company Limited, Unicharm Corporation, Kao Corporation, Bumkins Finer Baby Products, and Nobel Hygiene Pvt. Ltd.

P&G is one of the largest and most diversified consumer products companies in the world. The company’s operations are organized into three reportable segments, namely, beauty, grooming, and health; fabric and home care; and baby, feminine, and family care. The company offers its products under various brands, such as Olay, Old Spice, Pantene, Head & Shoulders, Ariel, Tide, Pampers, and Vicks. The company has a strong presence in North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Kimberly-Clark Corporation is one of the leading players in the global baby wipes market. The company operates in four business segments, including personal care, consumer tissue, K-C Professional, and corporate & other. The company offers its products under various brands, such as Huggies, Kotex, Kleenex, Depend, Scott, Cottonelle, Andrex, Neve, Pull-Ups, GoodNites, and Viva. The company has a strong presence in North America, Europe,

9. Market Forecast
The market for baby wipes is forecast to grow in the coming years. The main drivers of this growth are the increasing birth rates and the growing number of households with young children. In addition, the rising disposable income levels and the growing awareness of the benefits of using baby wipes are expected to boost the demand for baby wipes in the market.

The global baby wipes market is expected to reach a value of US$ 8.1 Billion by 2025, growing at a CAGR of 6.8% during the forecast period (2020-2025).

The Asia-Pacific region is expected to be the largest market for baby wipes, due to the high birth rate and the growing number of households with young children in the region. In addition, the rising disposable income levels and the growing awareness of the benefits of using baby wipes are expected to boost the demand for baby wipes in the Asia-Pacific region.

The North American region is expected to be the second-largest market for baby wipes, due to the growing awareness of the benefits of using baby wipes and the high disposable income levels in the region.

The European region is expected to be the third-largest market for baby wipes, due to the growing number of households with young children and the high disposable income levels in the region.

The Middle East & Africa region is expected to be the fourth-largest market for baby wipes, due to the increasing birth rate and the growing number of households with young children in the region.

Some of the key players operating in the global baby wipes market are Johnson & Johnson, P&G, Kimberly-Clark, Hengan, Bumkins, and Kao.

LIST OF KEY COMPANIES PROFILED:

    • Procter & Gamble Co. (Ohio, U.S.)
    • Johnson & Johnson (New Jersey, U.S.)
    • Kimberly Clark Corporation (Texas, U.S.)
    • Pigeon Corporation (Tokyo, Japan)
    • Hengan International Group Company Limited (Quanzhou, China)
    • Unicharm Corporation (Tokyo, Japan)
    • CPMC Holdings Ltd. (Santiago, Chile)
    • Nice-Pak International Limited (New York, U.S.)
    • Beiersdorf AG (Hamburg, Germany)
    • ALBAAD (Masuot Itzhak, Israel)

Report Scope & Segmentation

 

 ATTRIBUTE

 

 

DETAILS

 

 

Study Period

 

 

2016-2027

 

 

Base Year

 

 

2019

 

 

Forecast Period

 

 

2020-2027

 

 

Historical Period

 

 

2016-2018

 

 

Unit

 

 

Value (USD Billion)

 

 

Segmentation

 

 

By Product Type

    • Wet
    • Dry
 

By Packaging

    • Pouch/Box
    • Tubes/Tin
 

By Distribution Channel

    • Hypermarkets & Supermarkets
    • Pharmacy
    • Online Stores
    • Others
 

By Geography

    • North America (By Product Type, Packaging, Distribution Channel and Country
        • The U.S. (By Product Type)

       

        • Canada (By Product Type)

       

        • Mexico (By Product Type)

       

    • Europe (By Product Type, Packaging, Distribution Channel and Country)
        • UK (By Product Type)

       

        • Germany (By Product Type)

       

        • France (By Product Type)

       

        • Italy (By Product Type)

       

        • Spain (By Product Type)

       

        • Rest of Europe (By Product Type)

       

    • Asia Pacific (By Product Type, Packaging, Distribution Channel and Country)
        • China (By Product Type)

       

        • India (By Product Type)

       

        • Japan (By Product Type)

       

        • Australia (By Product Type)

       

        • Rest of Asia Pacific (By Product Type)

       

    • South America (By Product Type, Packaging, Distribution Channel and Country
        • Brazil (By Product Type)

       

        • Argentina (By Product Type)

       

        • Rest of South America (By Product Type)

       

    • The Middle East and Africa (By Product Type, Packaging, Distribution Channel and Country
        • UAE. (By Product Type)

       

        • South Africa (By Product Type)

       

        • Rest of Middle East and Africa (By Product Type)

       

 

By Product Type

    • Wet
    • Dry
 

By Packaging

    • Pouch/Box
    • Tubes/Tin
 

By Distribution Channel

    • Hypermarkets & Supermarkets
    • Pharmacy
    • Online Stores
    • Others
    • Procter & Gamble Co. (Ohio, U.S.)
    • Johnson & Johnson (New Jersey, U.S.)
    • Kimberly Clark Corporation (Texas, U.S.)
    • Pigeon Corporation (Tokyo, Japan)
    • Hengan International Group Company Limited (Quanzhou, China)
    • Unicharm Corporation (Tokyo, Japan)
    • CPMC Holdings Ltd. (Santiago, Chile)
    • Nice-Pak International Limited (New York, U.S.)
    • Beiersdorf AG (Hamburg, Germany)
    • ALBAAD (Masuot Itzhak, Israel)

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