MarkWide Research

444 Alaska Avenue

Suite #BAA205 Torrance, CA 90503 USA

+1 310-961-4489

24/7 Customer Support

All our reports can be tailored to meet our clients’ specific requirements, including segments, key players and major regions,etc.

Australia Legal Cannabis Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 159
Forecast Year: 2024-2032
SKU a5a95df01dc0 Category

Corporate User License


The legal cannabis market in Australia has witnessed significant growth in recent years. As more countries and states around the world legalize cannabis for medical and recreational purposes, Australia has also embarked on this path. With the changing regulatory landscape and increasing acceptance of cannabis for its medicinal properties, the Australian market is poised for substantial expansion.

The legal cannabis market refers to the cultivation, production, distribution, and sale of cannabis products that comply with the regulations set by the Australian government. These regulations ensure that the products are safe, tested, and meet quality standards. The legal cannabis market encompasses both medical cannabis, which is used for therapeutic purposes, and recreational cannabis, which is consumed for leisure or social purposes.

Executive Summary

The legal cannabis market in Australia has experienced steady growth over the past few years, driven by evolving consumer attitudes, expanding medical cannabis programs, and a growing demand for alternative treatments. This executive summary provides a concise overview of the key market insights, drivers, restraints, opportunities, and trends that are shaping the industry.

Australia Legal Cannabis Market

Key Market Insights

  • The legal cannabis market in Australia is projected to experience robust growth, driven by increasing public acceptance, regulatory reforms, and the growing awareness of cannabis-based treatments.
  • Medical cannabis dominates the market, with a rising number of patients seeking cannabis prescriptions to manage various conditions such as chronic pain, epilepsy, and multiple sclerosis.
  • The recreational cannabis segment is also gaining traction, with several states considering or implementing legislation for its legalization.

Market Drivers

  • Changing Regulatory Environment: The gradual relaxation of regulations and the establishment of licensing frameworks for cannabis cultivation and distribution have fueled market growth.
  • Growing Acceptance of Medical Cannabis: The recognition of cannabis as a potential treatment option for various medical conditions has led to increased patient demand and a rise in medical cannabis clinics and prescribing physicians.
  • Economic Benefits: The legal cannabis market presents significant economic opportunities, including job creation, tax revenues, and investment potential, driving interest from both entrepreneurs and investors.

Market Restraints

  • Regulatory Challenges: Despite progress, navigating the complex and evolving regulatory landscape remains a significant hurdle for businesses operating in the legal cannabis market.
  • Limited Research and Clinical Trials: The lack of extensive clinical trials and research studies on cannabis efficacy and safety inhibits the broader adoption of medical cannabis and restricts its availability.

Market Opportunities

  • Export Potential: Australia’s reputation for producing high-quality cannabis products positions the country as a potential exporter to emerging international markets.
  • Innovation and Product Development: The market offers opportunities for research and development, including the creation of novel cannabis-based formulations and delivery methods that cater to specific patient needs.

Market Dynamics

The legal cannabis market in Australia is influenced by various factors, including regulatory changes, consumer preferences, international market trends, and advancements in cultivation and extraction techniques. These dynamics shape the competitive landscape and market growth potential.

Regional Analysis

The legal cannabis market in Australia exhibits regional variations in terms of regulatory frameworks, market maturity, and consumer demand. Each state has its regulations regarding cannabis cultivation, manufacturing, and distribution, leading to regional variations in market size and opportunities.

Competitive Landscape

The legal cannabis market in Australia is characterized by the presence of both domestic and international players. Key companies operating in the market include licensed cultivators, manufacturers of cannabis-based products, distributors, and retailers. The competition intensifies as the market expands and attracts new entrants.


The legal cannabis market can be segmented based on product type, application, and end-user. Product types may include dried flowers, oils, tinctures, capsules, and edibles. Applications can encompass medical treatments, recreational use, and wellness products. End-users may comprise patients, adult consumers, and licensed healthcare professionals.

Category-wise Insights

  1. Medical Cannabis:
    • Increasing patient demand for alternative treatments and symptom management fuels the growth of medical cannabis.
    • Regulatory reforms, simplified access pathways, and education initiatives drive the expansion of medical cannabis clinics and prescribing physicians.
    • Collaborations between pharmaceutical companies and research institutions contribute to the development of cannabis-based pharmaceuticals.
  2. Recreational Cannabis:
    • Changing societal attitudes and the success of recreational cannabis legalization in other jurisdictions prompt discussions and potential reforms in Australia.
    • Economic benefits, including job creation and tax revenues, are driving factors behind the push for recreational cannabis legalization.

Key Benefits for Industry Participants and Stakeholders

  • For Cultivators and Manufacturers: The legal cannabis market presents opportunities for revenue growth, brand establishment, and product diversification.
  • For Retailers and Distributors: Access to a growing consumer base, increased foot traffic, and the potential for expanding product portfolios are among the benefits.
  • For Healthcare Professionals: Medical cannabis allows for expanded treatment options and improved patient outcomes.

SWOT Analysis Strengths:

  • Australia’s favorable climate for cannabis cultivation
  • Evolving regulatory framework
  • Growing patient demand for medical cannabis


  • Complex regulatory landscape
  • Limited clinical trials and research
  • Potential for oversupply


  • Export potential to international markets
  • Innovation and product development
  • Integration of cannabis into wellness and lifestyle sectors


  • Regulatory uncertainties
  • Competition from illicit market
  • Public perception challenges

Market Key Trends

  1. Shifting Consumer Preferences: Consumers are increasingly seeking natural and plant-based remedies, leading to a growing demand for cannabis-based products.
  2. Rise of Cannabinoid Therapies: The exploration of specific cannabinoids, such as CBD and THC, for their therapeutic properties is gaining momentum in research and development efforts.
  3. Product Diversification: Companies are expanding their product portfolios to include a wide range of cannabis-infused products, including beverages, cosmetics, and pet care.

Covid-19 Impact The COVID-19 pandemic has had mixed effects on the legal cannabis market in Australia. While it initially disrupted supply chains and caused temporary closures, it also accelerated the acceptance of telehealth consultations and online ordering systems, facilitating access to medical cannabis for patients.

Key Industry Developments

  1. Regulatory Reforms: Several states have implemented or proposed legislative changes to simplify access to medical cannabis and explore recreational cannabis legalization.
  2. Investment and Partnerships: Increased investment activity and strategic partnerships between domestic and international companies demonstrate the growing interest and confidence in the Australian market.
  3. Research Initiatives: Collaborations between research institutions and industry players are exploring the therapeutic potential of cannabinoids and advancing cannabis-based pharmaceuticals.

Analyst Suggestions

  1. Establish Clarity in Regulations: Providing clear and consistent regulations will enhance market transparency and encourage investment in the legal cannabis sector.
  2. Invest in Research and Education: Continued research and education on cannabis-based treatments are necessary to expand medical cannabis adoption and address public misconceptions.
  3. Foster Industry Collaboration: Encouraging collaboration between industry stakeholders, regulators, and research institutions can facilitate knowledge sharing and promote best practices.

Future Outlook

The future of the legal cannabis market in Australia looks promising. With ongoing regulatory reforms, increasing consumer acceptance, and a growing understanding of cannabis’ medical potential, the market is poised for substantial growth. Continued investment, research advancements, and product innovation are expected to shape the industry’s trajectory.


The legal cannabis market in Australia is experiencing significant growth and transformation. Evolving regulations, changing consumer attitudes, and the growing recognition of cannabis-based treatments are driving market expansion.

As the industry matures, industry participants, regulators, and healthcare professionals must collaborate to ensure responsible growth, patient access, and the development of high-quality cannabis products. With the right strategies and continued support, the legal cannabis market in Australia has the potential to become a thriving and sustainable industry.

Australia Legal Cannabis Market

Segmentation Details Information
Product Type Marijuana, Hemp-Derived CBD, Others
Application Medical, Recreational, Others
Region Australia

Leading Companies in the Australia Legal Cannabis Market

  1. Cann Group Limited
  2. Althea Group Holdings Limited
  3. Little Green Pharma
  4. Creso Pharma Limited
  5. Elixinol Global Limited
  6. Zelira Therapeutics Ltd
  7. Incannex Healthcare Limited
  8. MedReleaf Australia Pty Ltd
  9. THC Global Group Limited
  10. AusCann Group Holdings Ltd

Important Questions Covered in this Study

Why Choose MWR ?

Quality Research

Our goal is to provide high-quality data that stimulates growth and creates a win-win situations.

Unlimited User Access

We offer Corporate User license access on all our reports in which you can share the report with your entire team without any restrictions.

Free Company Inclusion

We give you an option to include 3-4 additional company players of your choice in our report without any extra charges.

Post Sale Assistance

Unlimited post sales service with an account manager dedicated to making sure that all your needs are met.

Covid-19 Impact Analysis

All our research report includes latest Covid-19 Impact and its analysis.

Client Associated with us


This free sample study provides a complete overview of the report, including executive summary, market segments, competitive analysis, country level analysis and more.

Client Testimonials


This free sample study provides a complete overview of the report, including executive summary, market segments, competitive analysis, country level analysis and more.

error: Content is protected !!
Scroll to Top

444 Alaska Avenue

Suite #BAA205 Torrance, CA 90503 USA

+1 424 360 2221

24/7 Customer Support

Download Free Sample PDF
This website is safe and your personal information will be secured. Privacy Policy
Request for Discount
This website is safe and your personal information will be secured. Privacy Policy
Speak to Analyst
This website is safe and your personal information will be secured. Privacy Policy

Download Free Sample PDF