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Australia Electric hobs Market Analysis- Industry Size, Share, Research Report, Insights, Covid-19 Impact, Statistics, Trends, Growth and Forecast 2024-2032

Published Date: April, 2024
Base Year: 2023
Delivery Format: PDF+ Excel
Historical Year: 2017-2023
No of Pages: 126
Forecast Year: 2024-2032

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Market Overview

The electric hobs market in Australia is experiencing steady growth driven by factors such as urbanization, increasing disposable incomes, and a growing preference for modern kitchen appliances. Electric hobs, also known as electric cooktops, offer convenience, safety, and energy efficiency, making them popular choices for Australian households. The market encompasses a diverse range of electric hob models, including induction, radiant, and coil cooktops, catering to varying consumer preferences and kitchen designs.


Electric hobs, or electric cooktops, are kitchen appliances used for cooking food by applying heat directly to pots and pans placed on the cooking surface. Unlike traditional gas cooktops, electric hobs utilize electricity to generate heat, which is then transferred to the cookware through heating elements or induction technology. Electric hobs come in various sizes, configurations, and designs, offering features such as touch controls, safety sensors, and energy-saving modes.

Executive Summary

The Australia electric hobs market is witnessing growth fueled by factors such as residential construction activity, kitchen remodeling projects, and consumer demand for efficient cooking solutions. Market players focus on product innovation, energy efficiency, and design aesthetics to attract consumers and gain a competitive edge. Understanding key market insights and consumer preferences is essential for industry participants to capitalize on opportunities and drive market growth.

Australia Electric hobs Market

Key Market Insights

  1. Technological Advancements: The Australia electric hobs market is characterized by technological advancements such as induction cooking, touch controls, and smart connectivity features. These innovations enhance cooking efficiency, safety, and user experience, driving market growth and consumer adoption.
  2. Energy Efficiency: Energy efficiency is a key consideration for consumers choosing electric hobs, driven by factors such as rising electricity prices and environmental concerns. Energy-efficient models with features such as induction technology and variable heat settings appeal to environmentally conscious consumers.
  3. Design and Aesthetics: Design and aesthetics play a significant role in consumer purchasing decisions for electric hobs. Sleek, modern designs, premium materials, and customizable options contribute to the visual appeal of electric hobs and complement contemporary kitchen designs.
  4. Consumer Demand: Consumer demand for electric hobs is driven by factors such as convenience, safety, and cooking performance. Features such as fast heating, precise temperature control, and easy cleanup contribute to the popularity of electric hobs among Australian consumers.

Market Drivers

  1. Residential Construction Activity: The growth of residential construction activity in Australia contributes to the demand for kitchen appliances, including electric hobs. New housing developments and renovation projects drive market growth and create opportunities for electric hob manufacturers.
  2. Kitchen Remodeling: The trend of kitchen remodeling and renovation projects among Australian homeowners drives demand for modern, energy-efficient kitchen appliances. Consumers investing in kitchen upgrades prioritize appliances that enhance both functionality and aesthetics.
  3. Consumer Preferences: Changing consumer preferences towards electric cooking appliances, driven by factors such as safety concerns, ease of use, and design aesthetics, contribute to the growth of the electric hobs market in Australia. Consumers seek efficient and convenient solutions for everyday cooking tasks.
  4. Energy Efficiency Regulations: Government initiatives and energy efficiency regulations influence consumer purchasing decisions and product offerings in the electric hobs market. Manufacturers focus on developing energy-efficient models that comply with energy efficiency standards and eco-labeling programs.

Market Restraints

  1. Initial Cost: The initial cost of purchasing and installing electric hobs may be higher compared to traditional gas cooktops. Consumers evaluating kitchen appliance options consider upfront costs as well as long-term energy savings and operating costs associated with electric hobs.
  2. Installation Requirements: Installation requirements for electric hobs, such as electrical wiring and compatibility with kitchen countertops, may pose challenges for consumers, especially in retrofitting or remodeling projects. Professional installation services may add to the overall cost and complexity.
  3. Consumer Awareness: Limited consumer awareness and familiarity with electric hob technology and features may hinder market growth. Educating consumers about the benefits, functionality, and safety considerations of electric hobs is essential to drive adoption and market penetration.
  4. Competitive Landscape: The competitive landscape of the Australia electric hobs market is characterized by established appliance manufacturers, emerging brands, and competition from alternative cooking technologies such as gas and induction. Market players face challenges related to brand differentiation, pricing strategies, and market saturation.

Market Opportunities

  1. Product Innovation: Continuous product innovation and development of advanced features such as induction technology, touch controls, and smart connectivity present opportunities for market differentiation and consumer engagement. Manufacturers invest in R&D to introduce innovative electric hob models that meet evolving consumer needs and preferences.
  2. Sustainability Initiatives: Sustainability initiatives such as eco-friendly materials, energy-efficient designs, and recyclable packaging appeal to environmentally conscious consumers. Manufacturers incorporate sustainability into product development and marketing strategies to align with consumer values and address growing demand for eco-friendly appliances.
  3. Smart Home Integration: Integration with smart home ecosystems and connectivity features enable electric hobs to communicate with other kitchen appliances and devices, offering enhanced functionality and convenience. Smart home compatibility appeals to tech-savvy consumers seeking seamless integration and control over their kitchen appliances.
  4. Consumer Education: Consumer education initiatives, product demonstrations, and in-store experiences help raise awareness and familiarity with electric hob technology and benefits. Manufacturers collaborate with retailers and industry associations to educate consumers about product features, installation requirements, and safety considerations.

Market Dynamics

The Australia electric hobs market operates in a dynamic environment influenced by consumer trends, technological advancements, regulatory factors, and competitive pressures. Market players must adapt to changing market dynamics, anticipate consumer preferences, and innovate to maintain competitiveness and drive growth in the electric hobs market.

Regional Analysis

The Australia electric hobs market exhibits regional variations in consumer preferences, kitchen designs, and appliance usage patterns. Key regions such as New South Wales, Victoria, and Queensland represent significant market opportunities for electric hob manufacturers, with urban areas driving demand for modern kitchen appliances and home renovations.

Competitive Landscape

The Australia electric hobs market is characterized by a competitive landscape comprising multinational appliance manufacturers, regional brands, and niche players. Key market players focus on product innovation, brand reputation, distribution channels, and customer service to gain market share and competitive advantage in the electric hobs market.


The Australia electric hobs market can be segmented based on factors such as:

  1. Cooking Technology: Induction, radiant, coil
  2. Design: Built-in, freestanding, modular
  3. Size: Small, medium, large
  4. Features: Touch controls, smart connectivity, safety sensors

Segmentation enables manufacturers to target specific consumer segments, address unique needs, and customize product offerings to maximize market penetration and profitability.

Category-wise Insights

  1. Induction Cooktops: Induction cooktops are gaining popularity in the Australia electric hobs market due to their energy efficiency, fast heating, and precise temperature control. Consumers appreciate the safety, convenience, and cooking performance offered by induction technology.
  2. Radiant Cooktops: Radiant cooktops feature electric heating elements beneath a smooth glass-ceramic surface, providing even heat distribution and easy cleanup. Radiant cooktops remain a popular choice for consumers seeking traditional electric hob designs with modern features.
  3. Coil Cooktops: Coil cooktops, also known as electric coil ranges, feature exposed heating elements and offer affordable, durable cooking solutions for budget-conscious consumers. Coil cooktops are widely available and compatible with a range of cookware types.

Key Benefits for Industry Participants and Stakeholders

  1. Market Growth: The Australia electric hobs market offers opportunities for industry participants and stakeholders to capitalize on growing consumer demand for modern kitchen appliances, energy-efficient designs, and smart features.
  2. Innovation: Continuous innovation in electric hob technology, design, and features enables industry players to differentiate their products, attract consumers, and maintain competitiveness in the market.
  3. Consumer Satisfaction: Meeting consumer expectations for safety, performance, and user experience contributes to positive brand reputation, customer loyalty, and repeat purchases in the electric hobs market.
  4. Environmental Impact: Energy-efficient electric hobs help reduce household energy consumption, lower greenhouse gas emissions, and promote sustainability, aligning with consumer preferences for eco-friendly appliances.
  5. Market Expansion: Strategic investments in marketing, distribution, and retail partnerships facilitate market expansion and brand visibility, enabling industry participants to reach new consumer segments and geographic regions.

SWOT Analysis

A SWOT analysis of the Australia electric hobs market reveals:

  1. Strengths: Technological Innovation, Energy Efficiency, Consumer Demand, Distribution Channels
  2. Weaknesses: Initial Cost, Installation Requirements, Consumer Education, Market Saturation
  3. Opportunities: Product Innovation, Sustainability Initiatives, Smart Home Integration, Regional Expansion
  4. Threats: Competitive Pressure, Regulatory Changes, Economic Uncertainty, Substitution Effects

Understanding these factors helps industry participants formulate strategic decisions, mitigate risks, and capitalize on market opportunities in the Australia electric hobs market.

Market Key Trends

  1. Smart Features: Smart features such as Wi-Fi connectivity, voice control, and mobile app integration are key trends in the Australia electric hobs market, offering convenience, control, and customization options for consumers.
  2. Energy Efficiency: Energy-efficient designs and eco-friendly features are increasingly important considerations for consumers choosing electric hobs, driving demand for models with low standby power consumption and energy-saving modes.
  3. Design Customization: Customization options such as modular configurations, interchangeable cooktop modules, and personalized finishes cater to consumer preferences for kitchen aesthetics and design flexibility.
  4. Healthy Cooking: Features promoting healthy cooking such as induction technology, precise temperature control, and specialized cooking modes appeal to health-conscious consumers seeking nutritious meal preparation options.

Covid-19 Impact

The Covid-19 pandemic has influenced consumer behavior and spending patterns, impacting the Australia electric hobs market. Stay-at-home orders, remote work trends, and increased home cooking activities have heightened demand for kitchen appliances, including electric hobs. Manufacturers adapt to changing market dynamics, supply chain disruptions, and consumer preferences amidst the pandemic.

Key Industry Developments

  1. Product Launches: Manufacturers introduce new electric hob models with advanced features, design innovations, and enhanced functionality to meet consumer demand and stay competitive in the market.
  2. Marketing Campaigns: Marketing campaigns and promotional activities highlight product benefits such as energy efficiency, safety features, and cooking performance to attract consumers and drive sales in the Australia electric hobs market.
  3. Retail Partnerships: Partnerships with retailers, kitchen designers, and home improvement stores expand distribution channels and increase brand visibility, enabling manufacturers to reach a wider audience of consumers shopping for kitchen appliances.
  4. Consumer Outreach: Consumer outreach initiatives such as cooking demonstrations, product showcases, and online tutorials educate consumers about electric hob technology, installation requirements, and usage tips, fostering confidence and satisfaction with the product.

Analyst Suggestions

  1. Consumer Education: Invest in consumer education initiatives to raise awareness of electric hob technology, features, and benefits, addressing common misconceptions and concerns related to installation, operation, and safety.
  2. Product Innovation: Continue investing in product innovation and differentiation to meet evolving consumer preferences for energy efficiency, smart features, and design customization in electric hobs.
  3. Sustainability Initiatives: Incorporate sustainability into product development and manufacturing processes, emphasizing eco-friendly materials, energy-efficient designs, and recyclable packaging to appeal to environmentally conscious consumers.
  4. Market Expansion: Explore opportunities for market expansion through regional partnerships, retail collaborations, and online sales channels to reach a broader audience of consumers seeking modern kitchen appliances.

Future Outlook

The Australia electric hobs market is poised for continued growth driven by factors such as urbanization, kitchen remodeling trends, and consumer demand for energy-efficient and smart kitchen appliances. Manufacturers focus on innovation, sustainability, and consumer engagement to capitalize on emerging opportunities and shape the future of the electric hobs market in Australia.


The Australia electric hobs market represents a dynamic and competitive sector driven by consumer preferences for modern kitchen appliances, energy efficiency, and smart features. Market players navigate opportunities and challenges related to product innovation, sustainability initiatives, and changing consumer behavior to drive market growth and meet evolving consumer needs. By addressing consumer demand for convenience, safety, and performance, the Australia electric hobs market contributes to the advancement of kitchen technology and enhances the cooking experience for Australian households.

Australia Electric Hobs Market:

Segmentation Details Description
Type Induction, Electric Coil, Smoothtop (Glass-ceramic)
Distribution Channel Online Retail, Offline Retail
Region New South Wales, Victoria, Queensland, Western Australia, Others

Leading Companies in Australia Electric Hobs Market:

  1. Electrolux AB
  2. Bosch Hausgeräte GmbH
  3. Miele & Cie. KG
  4. Fisher & Paykel Appliances Ltd.
  5. BSH Hausgeräte GmbH
  6. Smeg S.p.A.
  7. Westinghouse Electric Corporation
  8. ILVE Appliances
  9. Samsung Electronics Co., Ltd.
  10. LG Electronics Inc.

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